The CEO of Expedia said that more and more revenues look like media revenues. CEO of Lastminute said that they consider themselves as a media company.
Important thing is that you need to get the data
to run the predictions to figure out how your experiences should look like. That's hard. Couple of things to look for if you want to partner to do that. Make sure that your partner is good at machine learning
and that you can make the predictions in real time
, because the users that you will gather are constantly changing, you need to make the right decisions
. And you have to focus on experience
, so in Intent we have the strong belief that money follows the best experience, and if you get the experience right, all else will follow
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