Travel Tech Conference Russia Partners with Enterprise Ireland, Welcomes Nicola Farronato on Board
Travel Tech Conference Russia is happy to announce that Nicola Farronato, founder at B-sm@rk, is going to speak at the event. He is going to talk about his experience of building a startup in Ireland and his own path in travel technology. Nicola will also uncover some of technologies beyond his company solution - latest findings in #DestinationPersonality research and Combi-Action behavioral marketing tech for travel and hospitality.

Nicola Farronato has graduated in international business in Venice and worked for 10 years in B2B international business development for Italian manufacturers in jewelry, furniture, sport goods. He is founder and CEO of B-sm@rk, an Italian-Irish venture focusing on consumer behavior research and marketing technology. His company has raised more than 1,5Million euro, owns 2 international patents. Nicola is a social entrepreneur since 2006 with Back2Africa project, living in Dublin and Venice.

Nicola visit to Travel Tech Conference Russia is supported by Enterprise Ireland - the government organization responsible for the development and growth of Irish enterprises in world markets as well as attracting promising startups to Ireland. Enterprise Ireland works in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets. In this way, the organization supports sustainable economic growth, regional development and secure employment. A key priority is the achievement of export sales growth and jobs from Irish-owned companies.

"We are delighted to be partnering with Travel Tech Conference Russia, and proud to support Nicola's participation in the event as an excellent example of an international entrepreneur who has chosen Ireland as an optimal base from which to internationalize his ideas.

As the Irish government agency for innovation (despite the 'government' tag, we are Irish, so love disruption) - we hope conference audience enjoys the irony of an Italian entrepreneur, born in Venice, with experience in Africa, now based in Dublin, speaking in Moscow, sharing as part of his business model and his ethos of commercializing - predicting travel patterns!" – said Gerard McCarthy, Director at Enterprise Ireland (Russia/CIS) and Head of the Commercial Department at The Embassy of Ireland in Moscow, Russia.