Objective: obtain maximum yield per room
How would a tech company approach obtaining a maximum yield per room?
Let's start from the prices. Why there are just two type of rates, non-refundable and fully flexible, and this pricing is a shame. It's basically "pay now and get 25% discount" or "pay when you arrive". And it doesn't make sense. Same goes to wholesalers and alotments. Why not put and call options? Hotel rooms are just commodities that can be differently priced, so why can't a room be resold for a higher price? In the end, why not to separate hotel services?
Right now you have the place to sleep, work and relax: three fundamental services that a hotel room covers. But why not split them up? Why not to say that we are going to sell you 8 hours of sleep, two hours of fun and four hours of work in specifically designed pods for that. These things are really really excite us, and there are some brands who work in this direction already. So if you have a hotel, or any other business, think how would it look like in 21st century?
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